If you’re trying to get attention for your lawn company, you may want to get coverage on the local news. Many people turn into the Dayton Ohio news. If you are featured on the news, you’ll get a lot of attention from prospective customers.
Getting on the news is easier than you might think. Follow these tips, and you’ll get the kind of coverage that you want.
Give Them A Public Interest Story
News stations love to run public interest stories. These kinds of stories really resonate with viewers. If you call up your local news station and offer them a compelling public interest story, they’ll probably want to talk to you.
Obviously, you’re not going to be able to make up a story; the story will have to be true. With that said, if you do have a story for them, they are going to be very eager to cover it.
Find Out If You Can Contribute To Ongoing News Stories
If there is an ongoing news story that you are aware of, see if you can make a contribution in some way. You won’t get a ton of coverage, but you will get coverage.
The easiest way to ensure that you show up on the news is to advertise! Local ads usually aren’t that expensive, but they do tend to do very well.
Find out what it would cost you to run an add during the local news. Look at the rate that they have quoted you and decide whether or not it is worth the cost to you.
Lawn care companies can really benefit from some positive news coverage. If you’re trying to catch the attention of the Dayton Ohio local news, you should try out the suggestions listed above. They’ll help you to reach your goal.
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